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Messy, Complex Branding Challenges - Case Study
After 20+ years of fast-tracking
and holding diverse,
progressive IT leadership roles
at a global $6B pharmaceutical,
Jeff had complexities impacting his search that needed to be discussed and addressed before we could start his branding.
Jeff was at a major pivot in his longstanding senior IT leadership career. He had been with the same F500 pharmaceutical for 20+ years, where he advanced rapidly to roles of increasing scope, responsibility, and challenge, with repeated success.
As a "utility" IT leader, his background was diverse.
He was in a unique position where he could leverage his diverse background, but the stage needed to be set correctly, or he would be spinning his wheels, as the market does not respond well to marketing documents that try to "be all things to all target audiences."
His company was undergoing a major transformation and global restructuring, and he knew his position would be redundant and eliminated.
He decided on 3 specific targets:
(1) Lateral move as SVP, IT to another same-size pharmaceutical as he knew he didn't want the CIO spot due to the politics involved at that level
(2) Leverage his extensive background in transformation to position as a Chief Transformation Officer or SVP, Transformation at same-size company.
(3) Leverage his unique hands-on experience working with emerging technologies and R&D to position himself as a CIO for a late-stage pharmaceutical or biotech (his optimal choice).
Through out work together, different tailored resume documents were built to support his exploratory options.
Within 4 months he landed at a later stage biotech as CIO; his #1 ranked pursuit.
The careful tailoring involved on the front-end of his search, played a critical role in this success.
