Branding & Coaching Solution Packages Specifically Designed to Meet the Needs of
Today's Nuanced Executive Search
Aspiring Senior Leader Branding Solution Package
$1,700
Please visit our sister site at www.the-competitive-advantage.com for more details on this service.
Heading to the Market for a New
Career, Fractional, or Board Opportunity?
We've got you covered.
Committed to your Success,
TCA Provides an E2E Framework of Services
to Support You across all Stages of Market Readiness
Stage 1: Comprehensive Brand & Clarity Consultation
Stage 2: Targeted Collateral Development
Stage 3: Interview & Negotiation Prep
Stage 4: GTM Strategy & Execution
Ensuring Your Success via a 5-Step Process that Powerfully Differentiates you in Today's Market and Gets You Market Ready 10X Faster
Step 1:
CLARITY
Complete Prep Work:
Blueprint for Success, Criteria Matrix & Customized Thought Starter Questions.
First, we start with having you complete the Blueprint for Success and Customized Thought Starter Questions.
These two intake forms provide the framework we need to jumpstart on our Strategy Calls.
Step 2:
STRATEGY
Conduct
Strategy Calls.
Define Your UVP, Positioning Strategy & Target Buyers.
Next, we hold 2 (1-hour) Strategy Calls.
This part of the process is critical.
During these calls we not only dig deep to unearth your unique differentiated value and "brand pillars" and the achievements to powerfully back up those statements, but also dig deeper to clarify your target opportunities and markets and strategize around where you will get your best traction in today's market.
Step 3:
DEVELOPMENT
Develop Collateral.
Get Up to Speed Quickly on Market Readiness, GTM Strategy, and Today's Best Practices.
The next step, following completion of the Strategy Calls, is the marketing document development and market readiness stage.
During this time, while I am developing your marketing collateral, I will be sending you resources that will get you market-ready while you wait for your document drafts.
This way, we are working in tandem to get you ready for your job search.
Step 4:
ITERATION
Refine Your Strategic Positioning and GTM.
The revision process is highly iterative.
We continue to strategize and further refine your brand, messaging, and strategy during this process.
Step 5:
GTM STRATEGY
Define Go-to-Market (GTM) Strategy
and Roadmap.
The final stage of your consultation includes a Go To Market Strategy consult.
This is offered as a promotional bonus across all Branding Solution Packages, and entails a 1 (45-minute call) GTM Strategy Call to support the next steps in your search.
This service is available as a promotional bonus when you enroll in a program within 5 days of our Discovery Call, or can be added later as an add-on service.
Either way, it's a powerful way to jumpstart your search.
Additional Services & Proprietary Accelerator Campaign Programs
Designed for Today's Executive Search
