Jeff had a goal: 

To land a more 
entrepreneurial opportunity 
after holding progressive roles
in Big Pharma
for years
 

Jeff was at a major pivot in his longstanding senior executive finance leadership career. He had been with the same F500 pharmaceutical for 12+ years, where he advanced rapidly to roles of increasing scope, responsibility, and challenge, with repeated success. 

 

As a "utility" finance leader, his background was diverse. 

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He was in a unique position where he could leverage his diverse background, but the stage needed to be set correctly, or he would be spinning his wheels, as the market does not respond well to marketing documents that try to "be all things to all target audiences." 

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He decided on 2 specific targets:

 

(1) Advancement to the next level at a same-size or larger-pharmaceutical, where he could play to his strengths and numerous unprecedented successes in spearheading and successfully leading end-to-end change management within highly complex environments. This was a skill set that would speak strongly to a larger sized company, but not to a startup. 

 

(2) Position him specifically for a CFO role at a growth biotech or pharmaceutical, but the stage had to be set correctly, or he wouldn't gain traction for this type of opportunity. I worked closely with Jeff to set the stage correctly, pulling out success stories that would be relevant to a startup environment and calling out his strengths as a roll up the sleeves type leader, etc. 

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Through out work together, different tailored resume documents were built to support his exploratory options.

 

Within 6 months he landed at a later stage biotech as CFO; his #1 ranked pursuit. 

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The careful tailoring and positioning strategy discussed and then embedded into his 2nd set of documents, played a critical role in "selling" his candidacy for this pursuit. 

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