Anne had a specific goal:
To land a Fortune 500 board appointment following
30+ years at a Big 4 firm
From 30 Years a a Big 4 Firm to Landing a Coveted Board Appointment at a Well-Known Fortune 500
Anne* had a specific goal:
To land a Fortune 500 board seat following 30 years at a Big 4 firm.
She also knew that she would be rounding out her portfolio career with additional less-demanding board appointments, with an eye on landing pre-IPO tech board seats.
With no prior marketing documents available to work from, we worked in partnership to build the positioning strategy and piece together 30+ years of experience in a value statement as relatable to a Fortune 500 board.
The positioning on this example was specifically tailored for F500. Other tailored board documents were built for her pre-IPO targets, as the qualities this audience looks for is vastly different than a F500 board.
Within 2 years, Anne landed her first F500 at an iconic consumer goods brands.
Note: What most do not realize is that it usually takes 1-2 years to land a public board seat. Augmenting her new marketing portfolio with a structured networking strategy, enabled Anne to land this highly coveted board seat in <2 years.
*Name changed.